It started with a trial that should have been won.
The evidence held. The witnesses held. The panel did not, and nobody in the room had enough data to see it coming.
Our Story
A veteran attorney lost a case he should have won.
A veteran defense trial attorney walked out of a courthouse having lost a case he believed he should have won. He went back through it the way trial lawyers do, and the answer was not in the evidence or the argument. It was in the jury box.
He had not known enough about the twelve people deciding the case. Their backgrounds, how they weighed responsibility, what they were likely to believe before he said a word. And the questions he had asked in voir dire had not been built to find out. They had covered the ground the form required. They had not opened anyone up.
He took the problem to Bryce Gartner, an analytics and data visualization specialist who teaches quantitative management at Duke University's Fuqua School of Business. Gartner had spent twenty years helping organizations understand how specific groups of people make decisions. He recognized the structure of the problem immediately, because it was not a legal problem at all.
It was an audience problem.
The Insight
Selecting a jury is a segmentation problem.
Companies have spent decades learning how to define the customer most likely to say yes, describe them precisely, and then design questions that reveal who fits and who does not. The discipline is mature, tested and quantitative.
A trial team faces the same question with higher stakes and less structure. Who in this room is most likely to decide our way. Who is most likely to decide against us. And what do we need to ask to find out before the strikes run out.
Build the profile of the juror you want. Build the profile of the juror you cannot afford. Then build the voir dire that tells you which one is sitting in front of you.
That was the idea. Everything VoirPro has built since is the work of making it real in a courtroom.
What We Built
Built in trials, not in theory.
MAY 2024
Founded to solve a courtroom problem
VoirPro was formed to turn the insight into something a trial team could actually use. The first version was tested in a live trial, then rebuilt. Then tested again.
2024–2026
What worked, and what got rebuilt
Every module in the Voirtex platform exists because something in a courtroom really worked or did not work and needed a better answer. Predicting which jurors opposing counsel would strike proved right early and often, and that capability got built out rather than rebuilt. Scoring models were revised between trials, question frameworks were rewritten after voir dire sessions that fell short, and courtroom layout and seat direction were built directly into the scoring logic after an early matter exposed the gap.
2024–2026
New variables, wider footprint
That same review surfaced blind spots in how the framework weighed plaintiff's physical condition and witness credibility; both are now standard variables in every simulation and projection Voirtex runs. The work has spanned railroad, transportation, professional liability, and complex civil litigation across multiple jurisdictions.
FALL 2025 – SPRING 2026
FINDS Developed
The Forensic Insight into Narrative & Decision Segmentation framework (VoirPro FINDS™) was imagined, architected, researched, and developed through this period, and it is continually refined against historical and live matters rather than built once and left alone. That work is what made full integration into the roadmap for Voirtex's September 2026 release possible.
APRIL 2026
Seed round closed
Founder-funded from day one, VoirPro closed its first outside funding, a seed round, in April 2026, to accelerate platform development and bring the work to more firms.
AUGUST 2026
Voirtex for Firms
VoirPro opened Voirtex to direct firm licensing, extending the platform beyond consulting engagements to teams that want to run it themselves.
- Young attorneys get billable reps. Associates run real jury analysis workflows, turning work that used to leave the firm into hours they can actually bill.
- The firm keeps what it builds. Juror intelligence, scoring models, and themes stay in-house and compound case over case.
- Reach beyond the biggest cases. Structured jury intelligence no longer has to be reserved for a firm's highest-value matters.
The Framework Underneath It
VoirPro FINDS™
Forensic Insight into Narrative and Decision Segmentation is the proprietary framework at the center of the platform. It organizes jury-eligible adults into 15 groups and 72 defined segments, each carrying deliberation behavior patterns, activation triggers, voir dire indicators, and decision processing style, mapped across six civil case types.
It is adapted from the consumer segmentation science behind systems like PRIZM and Mosaic, and rebuilt from the ground up for a different question. Not what a person is likely to buy. How a person is likely to decide.
Our Mission
Transforming litigation consulting from intuition to intelligence.
Jury consulting has operated on instinct and experience for decades. That expertise has real value, but it doesn't scale, it doesn't compound, and it walks out the door when the consultant does.
VoirPro was built to change that. Not by replacing the judgment of experienced trial professionals, but by giving that judgment a structured, data-driven foundation that makes it replicable, teachable, and institutional.
Every module in the Voirtex platform was developed through live trial work, tested under real courtroom pressure, refined with real attorneys, and validated against real verdicts.
Developed in live trials.
Not a theoretical framework. Every Voirtex module was built and refined through actual trial engagements across multiple jurisdictions and practice areas.
Designed for the whole team.
Built for attorneys, paralegals, analysts, and consultants to work together in a single structured system, not just for the lead trial consultant.
Built to compound over time.
Every matter makes the next one smarter. Juror profiles, scoring models, and theme libraries accumulate as institutional intelligence owned by the firm.
Leadership
The team behind VoirPro.
A combination of trial strategy expertise, quantitative analytics, and financial leadership built around the mission of transforming how litigation teams prepare for trial.
Bryce Gartner
Founder, CEO & Co-Creator of VoirPro Methodology
20+ years in analytics, data visualization, and litigation strategy. Consultant to national trial teams and adjunct professor at Duke University Fuqua School of Business (Quantitative Management). Architect of the Voirtex platform and VoirPro's commercial strategy.
Daniel F. Church
Chief Legal Officer & Co-Creator of VoirPro Methodology
Named Partner, Morrow Willnauer Church LLP. Nationally recognized trial attorney and defense strategist who has tried and supervised hundreds of complex liability cases across multiple jurisdictions. Ensures platform alignment with real courtroom realities and evidentiary standards.
Matthew Illuzzi
Chief Financial Officer
20+ years in finance, analytics, and business strategy leading various stage entities to successful financial outcomes. Leadership roles from startups to the Fortune 50 including Omnicom Group and Andersen.
Work With Us
Ready to see the platform in action?
Start with a conversation. We'll show you how VoirPro has performed in trials similar to yours.
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