The defense advantage starts in voir dire.
Plaintiff firms have invested heavily in jury analytics. VoirPro gives defense teams the same structured intelligence — and the platform to execute it consistently across your entire docket.
The Challenge
The gaps in how your practice approaches jury selection today.
These are not edge cases. They are structural limitations of the traditional consulting model that affect every firm that relies on it.
Plaintiff counsel often has the analytical edge.
Plaintiff firms have adopted jury analytics aggressively. Defense teams relying on experience and intuition alone are operating at a structural disadvantage in high-stakes trials.
Threat jurors are hard to identify without data.
Bias, institutional attitudes, and verdict predispositions don't surface reliably in voir dire questioning. Without enriched demographic data, your team is working from an incomplete picture.
Strike strategy is reactive, not coordinated.
Without a shared scoring system, challenge decisions are often made under pressure with incomplete team input — leaving peremptory challenges used inefficiently or not at all.
What Changes
What your practice looks like with VoirPro.
Identify threat jurors before voir dire begins.
150+ demographic and behavioral data points per juror reveal risk before a single question is asked in the courtroom.
Score the entire panel in real time.
Every team member contributes to a shared live score during voir dire — no disconnected notes, no post-session reconciliation.
Coordinate challenge strategy across the table.
VPI rankings and opposition perspective analysis tell you which jurors to strike — and which ones opposing counsel is targeting.
Build themes that resonate with your panel.
Synthesis™ connects your case themes to the demographic and attitudinal profile of the specific venire you're facing.
Retain every insight for the next case.
Juror profiles, scoring models, and theme libraries build inside the platform and compound across your practice.
Apply analytics to more matters.
Lower cost and remote capabilities mean jury intelligence is no longer reserved for your highest-value cases only.
Ready to see what structured trial intelligence looks like for your practice?
Start with a conversation. We'll show you how VoirPro has performed in matters similar to yours.
Get Started